How to Pick Products That Actually Convert: A Guide for Amazon Creators

The Amazon Influencer Program is more competitive every year. Here's how to pick products that actually convert in 2026, based on data, not vibes.

1. Chase Rising Trends, Not Established Ones

By the time a product is "trending" on social media, the competition is already stiff. The real money is in products where demand is accelerating but creator coverage is still thin. Look for rising demand with low competition. That's the sweet spot.

2. Check the Competition Before You Film

Before making a video, check how many creator reviews already exist. A product with 3 reviews is a goldmine. A product with 40 is a lottery ticket. Your content competes for visibility. Fewer competitors means more impressions and more commissions.

3. Commission Rate Matters More Than Price

A $200 product at 1% commission ($2) earns less than a $30 product at 5% ($1.50), but the $30 product probably converts 5x more often. Total earnings = commission rate × conversion rate × volume. Don't just promote expensive items; promote items people actually buy.

4. Specialize in Categories You Know

Generalist creators compete with everyone. Category specialists build audiences that trust their recommendations. Pick 2-3 categories, learn the products, understand what your audience actually buys. Your conversion rate will be dramatically higher than someone who promotes random products.

5. Let Data Pick the Products, You Make the Content

Your competitive advantage is your content quality, personality, and audience relationship, not your ability to manually research products. Use tools to handle the analysis so you can spend your time where it matters: creating great content.

Getting Started

If you want to find trending products before the competition heats up, Shimm is free to try. It scores every product on rising demand, competition level, and commission potential so you can focus on creating, not researching.